Here are a few tips to get you started

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Identify the Research Topic If you need specific answers to questions, then you will want to conduct exploratory research. This research is generic and broad. Open-ended interviews are often used, and qualitative data tend to be more beneficial with this route. If you know the specific parameters of your topic, such as how successful a certain product is or if there is a problem to solve, then specific research should be your go-to. Overall, the approach you take will be much more structured, and quantitative data proves to be the most beneficial.

Select Participants You must also choose your participants — individuals from your target audience. They will help you make strategic decisions that are well-informed. Make sure your sample size is of a decent size and you have a solid mix of participants so your ICTP Conference 2017 results are optimal for your needs. You can ask current or interested customers, create your own research panel, purchase a list, advertise on your website or within a specific industry community, and more.



Engage Participants Once you have identified the approach you are taking and chosen your participants, you must figure out how you will entertain participants and get their attention. Ideally, the best way to do this is to get personal with each and every participant and offer several different methods of response. For the best results, avoid peak times of the day and year for the industry to conduct your market research. Don’t forget to give participants a reason to take part in your market research, such as tailored products, potential improvements, or financial incentives.