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Resend emails. After a couple of days, send the newsletter again with a different subject line to subscribers who did not open the previous letter. Segment your base. The more personalized your content, the more opens you'll get. The open rate of letters from a segmented list of recipients is % higher than mailing to a general database. Number of clicks (click rate) This is an indicator of content interest (CTOR - the ratio of clicks to email opens.

How to optimize the number of clicks Improve your content. Think seo expate bd about how emails can be useful to subscribers. Segment your base. Personalized content generates more interest and desire to click. Use one clear call to action if the email is intended to convert. Formulate it as an answer to the question “What to do?” Complete the call with a reasonable deadline. Adapt your design for mobile devices. It is important that text, images and buttons adapt to the screen size.



Unsubscribes should be up to . %. How to get fewer unsubscribes Make the “Unsubscribe” button visible and the unsubscribe procedure one-click. Don't send emails too often. Don't just send promotional emails. Be honest with your users about what content they will receive once they subscribe. Use double opt-in and collect the database only yourself. Add new subscribers gradually. Include only interesting content in your emails.