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This year, Carnival is delayed and the month of February is empty of important festivities. In addition to being a traditionally slow time of year in the commercial sense, February is the shortest month of the year, so the volume of business done during the period is usually lower by default.
Despite the above, you should not let yourself be overwhelmed by the difficulties. Some of the advice we mentioned in our previous marketing calendar for restaurants is still valid; namely, winter sales continue in most establishments until March and there is still time to establish possible collaborations with nearby businesses .
But if you have already tried this last month and are now looking for something purely associated with February, there are three particularly viable alternatives with which to set up interesting promotions in the restaurant.
Marketing strategies for restaurants associated with restaurant fairs
The month of February is particularly WhatsApp Number Database packed with important events for restaurateurs . Madrid is hosting the Gastrofestival , the “Mezcla” Shared Hospitality Conference, the HIP 2019 or Hospitality Innovation Planet , and the “Intersicop” 2019 International Bakery, Pastry, Ice Cream and Coffee Show throughout this month .
HIP is the most important event on innovation for the hotel and catering industry. The latest trends and innovations to lead the transformation of the Horeca sector.
HIP 2019
Although the capital city hosts the largest number of events, many others are spread throughout Spain. For example, Valencia hosts the Valencia Culinary Meeting , Avilés enjoys its own catering fair, the Salón de la Alimentación y el Equipamiento del Norte de España “Salenor” 2019 , Almería becomes the host city of the VII Congress of Haute Gastronomy in Miniature “Minimal” and Málaga delights with up to three events of a similar calibre.
The restaurants in the area are the subject of special criticism during these fairs, since many critics specializing in gastronomy, personalities from the sector, famous chefs and restaurateurs , as well as writers dedicated to the industry, travel to these places .
By employing a parasitic restaurant marketing strategy (one that uses the fame of an event for its own benefit), it is possible to attract these illustrious diners. And although the direct income received may not be very high, there is a great chance that these people will highlight the work carried out in the establishment on their social networks . In the case of renowned foodie influencers , this can mean avalanches of customers.
The awards that recognize the digital management of chefs, restaurants and franchises #TheBestDR19 will be presented for the second consecutive year on February 20 at ExpoHip2019 #HIP2019
DiegoCoquillat.com
Another possible ploy is to offer discounts to those who can show badges or passes to these events. This way we can make sure that the right people are passing through our restaurant.
Valentine's Day and Non-Valentine's Day
Valentine's Day is a time when couples go out for lunch and dinner . So much so that we have witnessed cases of boycotts by booking companies that have taken place on this very special date. Filling the dining room on February 14 is not difficult if you have a warm and welcoming atmosphere where dates can go off successfully.
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