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Imagine if instead of that orderly and easy-to-understand structure, you find will surely take you to the same destination, but you won't know until you enter the site. Additionally, the search engine will have problems indexing it because it will not recognize the hierarchy of the URL within the web architecture . The relevance of a friendly URL is undisputed, they are the bricks that build a website with an orderly, scalable and % indexable architecture.
“The structure of the URLs of a site should be as simple as possible. We Mailing Data Pro recommend that you organize your content so that the URLs are logical and users can understand them.” Source Google DevelopersBenefits of friendly with friendly URLs has many benefits. These are the most notable.Increase in CTR (Click-Through Rate)Friendly URLs tend to get a higher CTR, as users are more likely to click on links that look trustworthy and clearer . The increase in
CTR will have a direct consequence in better positioning of the website in search engines.. User experience (UX) simpler, easier for the userWhen users see a URL that reflects the page's content clearly and concisely, they are more likely to click the link. On the other hand, if the URL is easy to remember, users will find it easier to return to the page in the future, which will increase visits, traffic and conversions .“URLs are a good way to tell a potential visitor to our site what a page is about.” Search Engine Journal.
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