We want something that easily answers

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In order not to make a mistake or scare your person, do not forget the type of profile you are dealing with, and use the tone that should be adopted in each context. After all, just as we behave differently in every situation, we don't want to read a dense article about how to solve a financial problem that happens in our company. We want something that easily answers our doubt and helps us.  Capture and hold the reader's attention If, in a printed medium, your article competes with a few that were also published in the same medium and the one with the most attractive title and the most spectacular photos wins, on the Internet, your publication has to beat much more attractive content.


such as videos, podcasts, social networks and entertainment pages. In that case, you have HT Lists to do everything possible to captivate the reader so that they do not leave your page without having read all the content. For this, no hypnosis technique is necessary. Simply follow two essential strategies: Make a captivating title ; And optimize your scannability . Thus, you will be able to awaken the Internet user's curiosity and attract him to your publication, and you will ensure that he does not close your page immediately, creating a well-formatted text (avoiding creating blocks of letters without subtitles or spaces), coherent and easy to be digested.





Respect the rules of Spanish No matter how informal your guideline is, you should not confuse the language on the Internet with the language that teenagers use when they send messages from their cell phones. It is necessary to keep in mind that the good use of Spanish is what will really make your reader trust you and consider you an expert on the subject (even if you are not). The rules of grammar and spelling must always be followed perfectly, since any error can make your text lose weight.