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Google Adwords: what advantages compared to natural referencing? Fast results With Google Adwords, you can launch your first campaign in a few days and start receiving traffic immediately : this is the major advantage of paid search. With a large enough sample size, it is easy to know whether a campaign is successful or not. You can increase your ad spend or pause a campaign to consider adjustments. Adwords builds your brand awareness Even if prospects don't click on your ad, they may still see it and remember your business name .
In this regard, a study concludes that Google Ads campaigns Phone Number Data increase brand awareness by 6.6% on average. Keep in touch with previous visitors With remarketing, you can retarget people who visit your website but leave without making a purchase or filling out a lead generation form. visitors as they browse other websites. Easily measurable results With Google Ads, it's easier to set conversion goals with landing pages, as well as set up funnels and track each step, to include: The number of ad impressions The number of clicks The number of leads generated The number of visits obtained Keyword conversions Acquisition costs If the results of an Adwords campaign are rapid, it is however recommended to combine paid referencing actions with natural referencing actions.
To move forward, it is indeed imperative to know the most strategic requests in your sector and those on which your acquisition cost will be the most interesting. At WebConversion, paid SEO is part of a global strategy that aims to transform your website into a lead generation machine. Inbound marketing is a marketing strategy that involves attracting customers to you, rather than canvassing them. The first step in inbound marketing is to attract prospects to your website, in order to subsequently transform them into leads, then later still into customers.
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