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Although big sales may make business better than usual, the investment cost is not small., the prerequisite is to have a low discount. On the other hand, consumers also find that such large sales are prone to problems such as slow delivery, price reduction after delivery, and incorrect goods. Zhang Han (pseudonym) told Whale Business that he purchased a laptop at a platform flagship store during Double Before placing the order, he consulted customer service several times to confirm the merchant’s Double price guarantee activity, and then discovered the same model on November.
The price is reduced by another yuan. He immediately contacted the mer Armenia WhatsApp Number chant and asked to fulfill the price guarantee promise, but the merchant refused to guarantee the price on the grounds that the discount was a platform activity rather than a store activity. Now, Zhang Han no longer wants to participate in major promotions such as Double Conflicts between platform decisionmaking, merchants, and consumers require platform mediation. If the platform wants to expand advertising revenue, increase transaction order volume, and sell marketing tools, it needs to balance the interests of multiple parties.
Especially for online small and mediumsized merchants under the lowprice strategy, although their trial and error costs are low, shipping more or advancing to a brand store requires multiple challenges such as large capital investment, platform data support, and the establishment of an operation team. In short, with the disappearance of Taobao’s Double and the rush to other New Year’s festivals, the lowprice strategy of major manufacturers has developed to a fever pitch. In the days to come, big sales will last forever, and low prices will have no bottom line .
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發表於 17:02:20