Both were published by Mike Johnson at a site called getstarted.

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For the sake of example, I’ve chosen to run a sample report for the Content Marketing Institute’s website by entering the . of the CMI website into the Keyword field, and I’ve restricted results to the United States by selecting it from the drop-down menu on the right: competitor keyword tools - wordstream's keyword tool You’ll then be shown a range of competitive keyword data based on your search. This keyword data can be sorted and displayed by any of the four metrics included in the report – Google search volume, Competition, CPC, and Opportunity Score: competitor keyword tools - wordstream's keyword tool In this example, our results are displayed in descending order based on Opportunity Score, a unique metric proprietary to WordStream’s Free Keyword Tool.


These reports can be downloaded as .CSV files for easy Benin WhatsApp Number uploading to your Google Ads or Bing Ads account (which you can do directly within WordStream Advisor, too), making the Free Keyword Tool an excellent launch point for further competitive intelligence research. 2. BuzzSumo We’ve talked about BuzzSumo numerous times in the past, and that’s because it’s awesome. (And no, BuzzSumo didn’t pay me to say that.) For content marketers, it’s pretty much the perfect tool for competitive analysis, and one of BuzzSumo’s strengths is identifying potential competitors you may not have been aware of. For example, most digital marketers are familiar with Moz.





They produce excellent content, develop their own suite of awesome tools, and also lay on a pretty great annual conference, too. If you run an SEO blog or publish SEO-related content, you almost undoubtedly already know that Moz is among your most fierce competitors. But what about smaller, independent sites that are also doing well? Enter BuzzSumo. In the example search below, I entered “SEO” as my initial query – an incredibly broad term with millions of potential results. Here’s what BuzzSumo unearthed for me: Competitor Keywords Obviously, we’re not interested in the top two results, as they both pertain to South Korean actress Park Seo Joon. But what about the next two results.