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But, right off the bat, in the short term, you will not know what new sales it will bring you. On Google, articles gain relevance and visibility over time. And not only that, but getting a sale is the result of the joint effort of several pieces of content. Outbound is a more direct route (you show your ad and wait to see what happens), but in the long run it is less effective: very few people will pay attention to your need to get new customers.
“Your urgency (to sell) is not a license to steal my attention” – Seth Godin Phone Number Data in This is Marketing Difference #3: Speed Outbound marketing acts fast, while inbound is slow at first Outbound speed vs. inbound marketing Outbound speed vs. inbound marketing Outbound can be more powerful and atomic in the short term : if you have the money, it allows you to stand in front of a very very large number of people. Your application works instantly: just activate an online advertisement to see its results. Your company will reach as many people as you want, depending on the amount of money you have. Inbound, otherwise, is based on effort and not money: Although it takes time to be a reference in your area.
If you are known and respected it is much more likely that you will make a sale, since you have the trust and support of an entire industry. As you see, inbound is about staying calm, trusting the process and accumulating fans of what you do . “This approach is simple, but it is not easy to adopt, because it requires patience, empathy and respect. The shortcut of using money to buy attention and sell average things to average people is a practice from another time and not from the time we live in now” – Seth Godin in This is Marketing It is based on building a community that tomorrow will give you 'free advertising' by sharing everything you do with people you know. Let's see it with an example.
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