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Our Content Briefs Among the respondents, only one started writing for Rock Content in 2023, while the others have been with us for at least one year. This timeframe allowed them to compare our old briefs with the new, enhanced ones. To start off, I’d like to share the freelance writers’ opinions on how much the quality of the brief impacts their writing process. Here’s what I found out: Graphic - writer's opinion on content briefs importance Some of their remarks regarding this topic included: “The brief bridges what the clients want with what I write. If it’s not clear, it leaves too much up to interpretation by me.
When that happens, the client rarely gets the piece they envisioned.” “A good brief makes writing an article easy and simple. […] A poor brief leaves me more confused and unsure about what needs to be included and what subtitles and headings will make the client happy Lists Of Mobile Number List with the outcome of the blog.” “I refer back to content briefs constantly as I write and often copy/paste keywords, necessary links, and requested important points into a separate document so that I can cross each one off as I include it. The more direction there is, the easier it is for me to mentally plan the piece and bring it together as I work on it.”
“This is more specific to new clients than to Rock Content. Without a full understanding of the clients’ marketing scope and the stage of the customer journey, having the additional information in the brief is critical for success. In addition, having the tone and voice guidelines available in the brief helps ensure that the content I provide blends seamlessly with their other marketing assets.” “If the brief isn’t clear, it’s a guessing game to deliver what you want.
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