Identified demands

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For this reason, many digital marketing agencies follow the structure of advertising agencies , with Service, Planning, Media and Creation departments. But digital marketing brings some adaptations, such as the inclusion of areas of  , Performance , Content, among others. A large digital marketing agency usually has all of these subdivisions, with complete teams for each area. But there are also smaller agencies, with small or even specialized teams, such as:  agency, social media agency , content marketing agency , and performance agency. The client can have a permanent relationship with the agency, as if it were an extension of the company.


But it is also possible to hire for specific strategies (email marketing or Phone Number List social networks, for example) or certain periods (Black Friday campaign, for example). What does a digital marketing agency do? It is important to understand that the role of the digital marketing agency is not just to use tools . The differential of this alliance is having the experience of professionals to understand the digital market, plan strategies and identify the best opportunities. Therefore, it is a strategic partnership, not just an operational one . Therefore, digital marketing agency services range from planning to measurement .





Below, get a better understanding of what a digital agency does and what services it offers: Strategic planning The partnership between agency and client begins with planning. It is at that moment that the agency collects information about the market , competitors and the business itself. Here, integration with the client's team is important to align information and better understand the company's context. From this data, the digital marketing agency develops a strategic plan, according to the identified demands and the expected results. It is necessary to define objectives, strategies, budgets , schedules and indicators. Channel and strategy management The digital marketing agency is responsible for managing digital strategies and channels.