Determining your buyer

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That is why it is essential that companies have a Customer Success culture, not just one sector, much less one professional who deals with customer success. It is always important to understand and repeat: customer success is everyone's “problem” in the company . Do you want to know how this is possible? Well, we will show you how Customer Success can totally change the way a company acts on all fronts. Acquisition, sales and service must be very well aligned Capturing the right client is the beginning of everything . But, you must be wondering.


who is the right client? He is the one who can pay for my product or Bahrain WhatsApp Number service, right?! Definitely not! If until now you have been “shooting anywhere” in search of potential clients, it is time to stop doing that immediately. The right customer, which we call good fit , is one who has the potential to be successful with what your company offers . If you sell a product that doesn't meet the needs of big companies, why would you want to attract these companies? (It's worth saying that we're not saying this to stop your business from expanding, but if you're going to do that, you need to adapt everything from your product to your service.





When defining who your right audience is, you need to understand the form of capture communication you will use. Determining your buyer persona and focusing on the pains, doubts and problems they face daily, providing them with resources and answers that help them solve them, becomes the best way to communicate with them. The focus is no longer on your product and becomes how your product can help, in some way, solve the life of your buyer persona! people-generator You have to be less of a salesperson and more of a consultant.