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This makes sense because customers are now bombarded with so much content that they have now learned to be suspicious of the content they consume online. Customer Retention Smart Insights Source: Smart Insights However, once they are convinced, it is easier to convince them to come back and make repeat purchases. An article published by MarketWired states that the chances of converting an existing customer into a repeat purchase soar to 60% – 70%! Not only that, but repeat customers purchase 30% more than first-time customers.
Image 1 Keeping existing Bahamas WhatsApp Number customers happy can also help you harness the power of word-of-mouth marketing. Despite the rise of different marketing strategies, word-of-mouth remains the most effective and cost-effective way to promote brands and products. This is because people are willing to trust advice given to them by people they know. Nielsen Customer Retention Strategies Source: Nielsen Now that you understand the benefits that customer retention can bring, here are 10 different ways you can start delighting your customers and increasing their loyalty to your brand.
Overdeliver, not overpromise Whether they admit it or not, many inbound marketers and salespeople tend to get carried away when it comes to communicating the value proposition of their brand and product. This tactic may get your potential customers to buy your product, but it may do more harm than good if your product or service doesn't meet their expectations. Not only will this lead to your one-time customers asking for refunds, but it will also divert business to your competitors.
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