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Here is a best practice example: Table with example campaign naming Example of AdWords campaign naming In this case, you could use DE_markenname_SN_brand_schuh as the campaign name . EN: Abbreviation for the country Germany Brand name: This is the brand name of the product for which you are creating the campaign SN: Abbreviation for search network brand: if your brand appears in the keyword, it is a brand keyword Use such a structure consistently and you will find your way well when optimizing your campaigns. 6.

Are your campaigns divided into brand and non-brand (generic) keywords? Brand Special Data keywords (e.g. “brand name sneaker”) and generic keywords (e.g. “women’s sneaker”) perform very differently and consume different amounts of budget. So put them in separate campaigns and name them accordingly. 7. Are your campaigns targeted at different countries? Then name them accordingly and always use the same abbreviations in the campaign name, for example DE _markenname_SN_brand_schuh for Germany and AT _markenname_SN_brand_schuh for Austria.



Even if you don't use different domains and use the same URLs for all German-speaking countries: set up separate campaigns and control them based on language and location targeting. This is the only way you can optimize the campaigns country-specifically. Campaign settings 8. What campaign type do you use? You determine the campaign type when setting up the campaigns. If you want to view and possibly change it for several campaigns at once, you can also use the Google AdWords Editor .