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For that, check out some of our tips! Create a relationship of trust At the beginning of the text we mentioned that establishing relationships of trust is crucial for the survival of a company in this segment. To reach that level, it is necessary to do much more than just offer quality . It is for this reason that it is essential to generate excellent experiences for potential customers , in order to establish a positive image for your brand . For this, many companies invest in corporate events as an opportunity to create rapprochement with consumers.
A famous example is General Electric Brazil, which, during the 2016 Olympics, decided to Phone Number List use social media to generate engagement among its buyer personas , which were made up of various types of managers from a variety of companies. In this case, the platform they chose to carry out the campaign was LinkedIn. By publishing content on its blog and sending emails, the brand attracted its targets and generated engagement with the material. In the end, the 10 most committed managers were invited to an in-person event at the company's headquarters in São Paulo.
Invest in Content Marketing The technique of attracting customers through content arises from an increasingly used type of approach: Content Marketing . And unlike the traditional model, this practice seeks to create qualified content to attract, nurture and convert the buyer persona . In the case of B2B, the idea is to transform your brand into an authority on the subject. In this way, whenever services related to yours are necessary, the client will have your brand at the top of mind . When combined with techniques , Content Marketing allows your blog or website to appear among the first results of related searches on Google . Thus, the traffic to your page increases and opens the way to obtain leads.
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