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NetworksAnd a correct and aligned content strategyIf your objective is to interact (generate leads and clients), the actions are:Sales funnelsEmail MarketingLead ManagementChatbotsMarketing automationIf your goal is to delight your customers, the actions are: Smart contentEmail marketingConversationsMarketing AutomationAttribution ReportsExceptional customer serviceAmong othersWhat I like most about Inbound Marketing is the importance it places on people and solving their problems through fabulous content that is delivered in different formats. This is unlike what we can see very often, where the entire focus revolves around the brand's product or service.
What is the essence of Inbound Marketing?In my opinion, the main characteristic of Inbound is that it is a marketing approach that adapts to the lifestyle of today's consumer, who is empowered by their purchasing process almost in its entirety, since they do not need to be guided to make their decisions, but immediately manifest Buy Bulk SMS Service signs of a problem, need or desire, they go to Google and begin their research.So, what Inbound does is that it tries to place itself in the sight of that person (in search engines, social networks, email marketing) by offering them content for each stage of that purchasing process, making it easier for them to make decisions.The idea is that when the person makes their decision, they choose the brand that helped them answer their problems.
In short, Inbound is about delivering the right content, to the right person, at the right time, through the right channels.With Inbound, does the brand never contact the consumer directly?Of course yes, it's just that first it is responsible for preparing that consumer with enough content until they are ready to purchase. Then, when it is determined that that person is already completely interested, then Inbound approaches through different ways.Does Inbound eliminate the sales role?Marketing and sales departments regularly live in constant conflict.
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