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Plan omnichannel shopping When Macy's learned that its omnichannel customers are 8 times more valuable than those who shop through just one channel , the company initiated a series of efforts to change shopping behavior and begin eliminating organizational silos. A pharaonic undertaking considering that the company is listed on Wall Street and has 200,000 employees. Macy's internal restructuring began with a pilot test in the evening wear category. The company brought together its merchandising, online and offline marketing teams to create a single view of inventory. This meant that all sales, stock and order information was consistent and reliable across channels.
Sales and margins naturally improved significantly. As a result, Macy's rolled out the new structure across its other retail categories. Today, Macy's shoppers can easily complete their purchases at any time, no matter where they are. If you have a valuable product or service, its usefulness is web designs and development service bound to attract a specific audience. However, your ability to retain and convert that audience into customers and loyal customers depends on how well you optimize your website for conversions. If your marketing or communications manager, or your web agency is not attentive or does not have the skills that the marketing (and sales) market requires today, he will probably make ineffective choices about what visitors want from your website.
The direct consequence is that your potential customers will not be forced to leave their contacts and gradually proceed with the purchase. Thanks to new digital technologies, companies are now able to collect enormous amounts of customer data. However, as consolidated markets lose profitability, companies increasingly need new digital strategies that maximize existing contacts and create and capture new ones in the future. This is also and above all the task of marketing. However, due to the great effort of marketing managers and the important investments made.
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