Chatbots: How to have agility in customer service via WhatsApp
One of the biggest difficulties in business is scalability. Serve an increasing number of customers well and quickly . Add to this the growing expectations of consumers with the speed imposed by social networks and the challenge is done. Technology , however, may be the answer to this equation . Process automation, through tools such as chatbots , enables a quality experience, in an agile, assertive and scalable way for digital communications on platforms such as WhatsApp . Being where your customers are, integration with WhatsApp and agility in communication Agility is also essential for customers to be able to perceive value in the service and experience offered by the company. Therefore, providing the possibility of a simple communication channel, with which consumers are already familiar, is a way of providing more agile service. In this sense, we can highlight WhatsApp as the ideal tool for communication between businesses and customers . The messenger is the application that Brazilians open most throughout the day, according to the “Panorama” survey, carried out by the website Mobile Time in partnership with the research solutions company Opinion Box.With 54%, WhatsApp easily led, according to the study that interviewed 2,036 people who owned smartphones in December 2021. The survey also asked Brazilians which applications they spent the most time on throughout the day. Unsurprisingly, WhatsApp also came out ahead with 33%. Finally, the research verified the presence of applications on the main screen of smartphones – the main screen is considered to be the one Industry Email List that appears immediately after turning on the device. WhatsApp was also present in this regard. The messaging app appeared on 54% of devices, which represents stability when compared to the previous 12 months. The presence of WhatsApp in the lives of Brazilians is undeniable and being present on the platform is imperative for companies that want to connect with their customers. However, it is necessary to follow the platform's profile, which is made up of quick messages, and offer agile service. Many companies, however, fail to keep up and respond to calls quickly.
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If you are looking for strategies to make your service faster via WhatsApp, you have come to the right place! Here, let's talk about how it is possible to serve well and quickly. Check out! Chatbots to make WhatsApp service more agile Chatbots are nothing more than communication software. The virtual assistant or “chat robot” , in literal translation, simulates human language during dialogues to interact with people. This technology is very common among companies – B2C or B2B – that want to benefit from automating stages of communication with consumers. This way, the software is programmed to understand user questions and respond accurately. How do chatbots work? In practice, the chatbot works as follows: through data processing , it understands intentions, makes a query in its database and prepares a response that will help in resolving the call opened by the consumer. Bots are capable of working at different stages of the company's communication, marketing and sales process.
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