Upgrade Opportunities
Starting with a keyword like "Digital Marketing" presents several opportunities for spin-off posts and never-used words: Another one that gives you really interesting information is Answer the Public: That works as a head tail followed by questions, prepositions, conjunctions, etc. Competition analysis You can find the best keyword opportunities by analyzing your competitors, like this: you prevent them from having content that you do not have; You discover new words to generate traffic to your blog. You can use some of the suggested tools to analyze your competitors' domain and see what the top keywords are for them, like this example with SEMrush.One feature I really like about these tools is being able to Croatia Phone Number List segment which words you want to see: words that you and your competition have in common; words that they have and that you don't. The second option is very important as it helps you find gaps and prevent competitors from having an advantage over you. The circle in the image shows in SEMrush how to select the words we want between the two domains. The selected part would show you only the words that Neil Patel has and you don't, for example. Upgrade Opportunities You may be thinking that updating opportunities should be in content analysis.
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And you are not wrong! However, in our keyword analysis, there is a great way to find content that can be updated and generate incredible results. As an example, I'll use SEMrush again, but other keyword tools may also have this feature. The idea here is to identify the keywords that rank between the sixth and twentieth position: The positions that are between sixth and twentieth are the contents with the greatest potential for promotion in the SERPs, since they are already positioned relatively well and can improve greatly with an update.
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