What basis are you going to do competitor analysis and learn from them
Either way, losing out to the competition is not a good feeling to have. No one likes it.As Singapore becomes more digitalised, having government initiatives such as PSG digital marketing to push local small businesses to be more tech-savvy, the competition for online space has never been more intense. One area where you may lose out but can easily retain your edge is in search engines – SEO and local SEO.Importance & Benefits of SEO Competitor Analysis You are behind in numbers. Your finances are in the red. Customers are around in your industry and niche, but you are just not receiving any of them. You start to real estate agent email list suspect the market share that your competitors have control over and try to make anxiety-filled educated guesses about it. You start to wonder if their numbers have increased in tandem with your fall in business. As the saying goes, “Insanity is doing the same thing over and over and expecting different results”. Either way, if you are losing out to your rivals, something needs to change, and it is time to do something different. However, without using at least one competitor as a benchmark. Benefits of Conducting a Competitor Analysis There are many benefits to conducting a competitor SEO analysis, such as.
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Determines the distinctive value proposition of your product and how it differs from that of your competitors, which can guide you with future marketing initiatives. Understand what your rival is doing well in. It is essential to keep this data updated and ensure that your product and marketing initiatives beat the industry norms. Points out areas where your rivals are lacking, enabling you to spot market niches with untapped potential and test creative marketing techniques. Learn from customer feedback about what elements your competitor’s product lacks, then think about how you may incorporate those features into your products or services in order to fulfil those demands. Offers a baseline against which to evaluate your progress. However, where and how do you start? Read on to find out how. How to do an SEO Competitor Analysis 1. Identifying Direct vs indirect SEO competitors When it comes to analysing your competitors, you can divide them into two groups – direct and indirect.
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